Annie Newton-Jones

The quality of a business is shaped by the quality of the conversations happening within it.

Annie helps leaders have the conversations that create stronger teams, better decisions, and lasting change.

Before joining Sprout, Annie built a career helping organisations create positive impact, embedding human rights into business practice within the FMCG sector, supporting more responsible global fashion supply chains, and helping businesses rethink traditional models to embrace more sustainable, circular ways of operating.

From her experience working across complex systems Annie understands that meaningful change rarely comes from strategy alone. It comes from how people make decisions and navigate competing priorities, and it comes from having the conversations that matter most. Whether helping leaders work through change, challenge long-held assumptions, or build stronger cultures, she brings a thoughtful, commercially minded approach grounded in problem solving, curiosity, practical action, and genuine partnership.

Known for asking the questions that shift perspectives, Annie helps leaders uncover what's really getting in the way of becoming a high performing team. She works alongside leaders to build capability, strengthen teams, and create workplaces where people and businesses grow together.