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National Sales Manager

Join a business with a meaningful purpose, innovative products and a deep understanding of its customers. Drive growth to new heights.

  • Shape your role and sales strategy for growth; directly influence growth
  • High-growth, award-winning business with entrepreneurial spirit
  • Join a fantastic team & leaders- your curiosity and drive will be valued
Lead the Australian sales team for one of the fastest-growing businesses in aged-care nutrition - and help shape what comes next.

The Pure Food Co has built strong momentum across multiple markets by solving a problem that genuinely matters, by helping older people receive the nutrition they need through food they actually enjoy.

With an experienced national team already in place and Australia central to the company’s next phase of growth, this is an opportunity to:
  • Lead and develop a capable national sales team that is ready for its next level
  • Shape the sales strategy and directly influence the performance of the Australian business
  • Bring the next stage of structure and commercial discipline to a growing operation
  • Lead consultative, multi-stakeholder sales involving care providers, nutritionists, chefs, facility managers and distributors
  • Join the Australian leadership team and contribute to decisions beyond sales
  • Build your career within a purpose-driven international company with significant ambition
The company
The Pure Food Co is a high-growth, purpose-driven company guided by three clear values: we care, we innovate and we deliver.

Operating across Australia, New Zealand and France, the company creates fortified foods that help older people thrive. Its products combine natural nutrition with fresh flavours and are designed to deliver better outcomes for residents, healthcare providers and families.

The Pure Food Co has already achieved exceptional growth by bringing together a meaningful purpose, innovative products and a deep understanding of its customers. Now entering its next phase of scale, the business is investing in the people, capability and leadership required to keep that momentum going - and Australia continues to be a key part of the strategy.

This is a business with the ambition to grow and the freedom to make things happen, while remaining genuinely grounded in care for its customers, consumers and people.

Your role
Working closely with the Australian Country Manager and CEO, you will turn the sales vision into consistent execution across the country.

You’ll inherit an experienced team and your role is to bring them together around a clear strategy, strengthen capability and create the focus, structure and operating rhythm needed to lift performance.

You will:
  • Lead, coach and inspire a geographically dispersed national sales team
  • Translate the sales strategy into clear priorities, actions and measurable results
  • Support the team through complex, consultative sales processes that create value for customers and the business
  • Build sales capability through coaching, feedback and hands-on support
  • Strengthen the systems, rhythms and commercial disciplines that enable sustained growth
  • Deepen relationships across a broad group of customer stakeholders
  • Stay close to the market by visiting customer sites, distributor locations and industry events
  • Work as a trusted partner to the Country Manager and contribute to the broader direction of the Australian business
A strong team and compelling customer proposition are already in place. Your opportunity is to elevate both, building on what works while helping the business become even more effective as it scales.

About you
You’ll bring sales leadership experience from a solutions based food, healthcare, nutrition, medical, pharmaceutical or other solutions-led environment where trusted relationships, multiple stakeholders and longer sales cycles are central to success.

You are likely to have led a geographically dispersed field sales team and know how to balance commercial performance with genuine people leadership. You’ll be comfortable setting direction, creating accountability and getting out alongside your team to understand customers firsthand.
You will be:
  • Experienced in leading field sales teams, within the aged care sector or a similar sector that has multiple stakeholders, a training element, and where you are selling a solution. 
  • A hands-on and engaging sales leader who enjoys coaching people to perform at their best
  • Skilled at bringing structure and consistency to a team without disrupting what is already working
  • Commercially astute, with the ability to turn strategy into disciplined execution
  • Confident navigating consultative, multi-stakeholder sales
  • Curious, ambitious and energised by the opportunity to build on something successful
  • Motivated by work that delivers both commercial results and a meaningful customer impact
This role is based in Melbourne and requires regular travel across Australia to work alongside the team and customers, with occasional travel to New Zealand- and potentially France.

This is a visible, influential leadership opportunity within a company that has already proven its model and is ready to go further. You’ll help shape the Australian sales strategy, develop a talented team and contribute to the next stage of a business whose products make a real difference to people’s lives.

Sound like your kind of challenge?
Apply today - we are interviewing immediately.