General Manager

This is a rare opportunity to step into a General Manager role where creativity, pride, and commercial growth come together. Join a business that has built its reputation on doing things differently, and help shape what it becomes next.

About the company
MWF is a successful New Zealand manufacturing and custom joinery business that has grown by thinking outside the box and delivering work that sets a new benchmark. 

From bespoke projects for architects and developers through to their own product and service lines and ventures like MyLittlePub, they’ve built a diverse and unique customer base. What sets them apart is not just their craftsmanship, but the way they’ve evolved into a multi-faceted business with several brands, products, and service lines - all built by a team of incredible people. 

In fact, what you will truly feel here is a strong sense of team and pride. The directors not only bring creativity, ambition and commercial nous, but a genuine passion for people, teams and creating a workplace where people thrive. People want to be part of what’s being built here.

Right now, the foundations are strong, the ambition is clear, and MWF is entering an exciting phase of brand building, scale, and future opportunity. This is your chance to lead it into the future.

About the role
As General Manager, you will take ownership of the next stage of growth, bringing structure, clarity, and commercial focus while protecting what makes this business special.

This role centres around:

• Translating strategy into execution across the business
• Growing revenue and commercial value through driving both direct sales and brand value
• Embedding scalable systems, processes, and rhythms that support growth
• Strengthening governance, reporting, and commercial discipline, with full responsibility for the P&L
• Leading and aligning a capable senior leadership team
• Balancing sales growth with operational delivery

You’ll ensure the business is set up to scale, from the ground floor through to leadership, while keeping a clear eye on commercial outcomes and future opportunity.

About you
You’re someone who knows how to build and run a business, and more importantly, grow one. You bring:

• Strong commercial acumen, with a track record of driving revenue growth
• Strong relationship bulidng and story telling ability, building trust with team, suppliers, and customers across multiple markets. You will need a sales bent. 
• An understanding of how to balance demand, capacity, and delivery - sales growth needs to match growth in operational capacity. 
• Experience working in or alongside trade, manufacturing, or service-based environments
• The ability to lead leaders - setting direction, creating clarity, and building accountability
• High EQ, with the ability to work alongside and respectfully challenge visionary founders and diverse personalities
• A leadership style that inspires, challenges, and builds trust

You don’t need to be a custom joinery or manufacturing industry expert, however ideal candidates will understand the dynamics of labour based, hands-on delivery‑focused operations, while also being able to build brand value across multiple revenue streams and brands.

Why this role
This is more than a General Manager role. It’s an opportunity to help shape a business with genuine pride in its work and people, and with significant growth potential. 

• A business with a genuine sense of pride, flying under the radar while delivering exceptional, award-winning work
• A team culture built on trust, ownership, and learning (mistakes included)
• Strong foundations, with real momentum and growth ahead
• Work alongside founders who care deeply about what they’ve built - and are ready to evolve it

This is one of those businesses that New Zealand needs more of; great people creating amazing work, and building value for everyone. This is your chance to be part of taking it to the next level.

If this sounds like your ideal role, apply today. Fleur Clough from Sprout People will be in touch to discuss your application.