Create Clarity
If you are not clear on why you exist (purpose), what you stand for (values) and what you are aiming to achieve (vision) it is very difficult to get others to help you achieve it.
Use this page for practical ways to get started with articulating your purpose, formulating a compelling vision and crafting your values.
Our Purpose formula
Passion + People + Impact + Exist
When have you felt a sense of meaning?
Who were you serving?
What impact did you have?
Secret sauce, the thing that makes you unique
Use this to create your purpose
Our Vision Formula
Where + What + Who + How
Geography, markets you serve, locations
What you’re known for, what you are and what you want to be
Your customers, stakeholders, who you are serving
Secret sauce, the thing that makes you unique
Use this to create your vision
Six golden rules for creating your vision statement
Short
A Vision should be short – two sentences at an absolute maximum.
Specific
A Vision needs to be specific to your business and describe a unique outcome that only you can provide.
Clear
Words are open to interpretation, so how you define these words is key.
Simple
Keep it simple enough for people both inside and outside your organisation to understand.
Ambitious
Be ambitious.
Value driven
It needs to align to the values that you want your people to exhibit as they perform their work.
Values form the basis for every decision. They aren't a 'nice to have', they're guiding principles upon which to define behaviours and culture. It’s more than memorising them - it’s tying values to behaviours, using them as a basis for who you hire, who you promote and reward, and which behaviours you won’t tolerate.
Types of Values
Core
The principles that guide your company's behaviour and are what make your culture unique. If purpose provides the 'why' for your company, core values provide the how.
Aspirational
Those the company needs but currently lacks. Be careful not to overload with aspirational values as it can be demotivating.
Permission to play
The minimum expected behaviour of any employee across any company e.g., integrity, respect.
Accidental
Those that happen on their own and grow over time.
Craft your values
Values are best crafted with your team.
Hold a values crafting session. For the first 10 minutes everyone brainstorms individually, then come together to share with the group. Aim to get them about 80% right in this session. Guidance:
Think about the behaviours you love in people
Consider your next stage of growth
Think of 1-3 that define your core strengths
Think of 1 or 2 that you aspire towards
Challenge yourself to avoid any 'permission to play' values